Launch Agency China for European brands with Chinese ambitions

Strategic cooperation digital agencies Energize, webpower and rb2

10 MARCH 2013, AMSTERDAM
Summary
Energize, webpower and rb2 jointly launched Agency China: a digital network of independent specialist agencies offering a one-stop-shop to European brands that are (or want to be) active in the Chinese market.

Agency China offers a broad range of digital marketing and communication services: strategy, creative, website development, social media campaigns, development of mobile applications, eCRM and the execution of e-mail marketing campaigns. Agency China employs a total of 250 digital professionals and has offices in Amsterdam, Shanghai, Beijing and Xiamen. Smaller front offices are located in Stockholm, Stuttgart and Barcelona in order to also serve clients in these regions. With account and project management in Europe and China, clients of Agency China can communicate conveniently in their native language or in Chinese if preferred.

The board of Agency China exists of Klaas Weima (Founder of Energize), Jacco Bouw (CEO webpower) and Brian Hirman (partner in rb2 and former CEO of Isobar & iProspect Netherlands). These three entrepreneurs have extensive experience in the European digital agency scene as well as in China. After several successful joint campaigns and projects for clients like KLM, Mercis (known from the character ‘Miffy’), Travix and FrieslandCampina they decided to formalize their cooperation that led to the start of Agency China.

Brian Hirman: “More and more European companies are active in China, due to the significant economic growth and the large scale of the Chinese market. China is not an easy market to operate in though. Culture, bureaucracy and specific Chinese legal issues are the biggest thresholds for Europeans. Agency China offers a broad range of (integrated) digital marketing and communication services and knows how to make European companies successful online and in specific Chinese social media. We have the experience, the knowledge and we know our way within the complex ecosystem of Chinese business and government networks.”

European companies who are (or thinking about becoming) active in China and are looking for a partner to support them in digital and social media activities visit www.agencychina.com for more information. 

------------------------------

About Agency China: Agency China is a digital agency network of independent specialist agencies offering a one-stop-shop to European brands that are (about to be) active in the Chinese market. From strategy, concept and creative (Energize) to the development of websites, social media campaigns and mobile applications (rb2) and from CRM to the execution of e-mail marketing campaigns (webpower) in China. Agency China employs a total of 250 digital professionals and has offices in Amsterdam, Shanghai, Beijing and Xiamen.

For more information please contact :

Brian Hirman | [T] +31 (0)6 54284491 | [E] brian@agencychina.com

Quotes
"More and more European companies are active in China, due to the significant economic growth and the large scale of the Chinese market. China is not an easy market to operate in though. Culture, bureaucracy and specific Chinese legal issues are the biggest thresholds for Europeans. Agency China offers a broad range of (integrated) digital marketing and communication services and knows how to make European companies successful online and in specific Chinese social media. We have the experience, the knowledge and we know our way within the complex ecosystem of Chinese business and government networks." Brian Hirman
Images
Spokespeople
About Energize

Energize is the go-to agency for earned attention. We are a enthusiastic team of brand strategists, creatives and producers.

We love crafting smart campaigns and premium content worth sharing. Generating Earned Attention® a brand rightfully deserves.

We work for ambitious brands. Big ánd small, including WNF, BLG Wonen en PLUS Supermarkten.

---

Energize is het bureau voor verdiende aandacht. We bestaan uit een enthousiast team van merkstrategen, creatieven en producers.

We creëren slimme campagnes en premium content die het delen waard zijn. Hiermee genereren we Verdiende aandacht® voor merken.

We werken voor ambitieuze merken. Groot én klein, waaronder WNF, BLG Wonen en PLUS Supermarkten.

news