Multi-platform publication 'Earned Attention' launched
The book of the future shows new way of publishing
02 MAY 2013, AMSTERDAM
SummaryThe multi-platform publication 'Earned Attention' has just launched, aimed at marketers and communication professionals. It describes an alternative way to build brands in the digital and social age: not simply by buying media attention, but by generating authentic attention. The platform consists of a blog, an iPhone and an iPad app, and a book written by Klaas Weima, founder of interactive branding agency Energize.
The platform is now going global after a successful launch in the Netherlands. The app recently won the Media App Award 2013, and at the PIM Literature awards, the book was nominated for the best marketing book of 2012.
To make the most of the many communication channels available today, the book is complemented by a blog, a free iPhone app and an iPad app. The platform smoothly integrates the features of each channel and invites readers to join the conversation with the author on Facebook and through ongoing tweets with the #earnedattention hashtag.
Attention needs to be earned
Attention is the most rare and valuable commodity today. Earned Attention is a guide to how to earn branded attention by creating relevant, engaging content on different platforms, rather than simply purchasing ad space. Readers can find strategic insights from interviewed visionaries, the latest communication models, a useful ‘Journey Planner’ for social brand activation, and case studies including KLM, Hi, Miffy and Philips. The fifty visionaries featured in the book include Guy Kawasaki, Tim O’Reilly and Philip Kotler, and Joseph Jaffe has written the foreword.
iPhone and iPad apps
The iPhone app offers an interactive overview of all the visionaries, audio recordings of the interviews, a QR reader which allows you to scan the codes in the book and listen to the original interviews right away, an overview of related tweets and the ability to share the content quickly and easily. The iPad version includes the full content of the book, the iPhone app’s features and more. Content comes to life through animated infographics, hundreds of interactive markers, a clickable appendix, digital sticky notes, bookmarks and the ability to contact the author from within the app. New interviews and articles are posted on the blog and useful tips are shared on Facebook.
The book is now available on Amazon, the iPhone and iPad apps are available via the App Store.
""I love Klaas' concept of 'Earned Attention'. The book helps you get back to basics and prioritize what really counts." " Joseph Jaffe, Author of "Join the Conversation" and "Flip the Funnel"; Founder & CEO of Evoll8tion, LLC
"“Buy this book and give it the attention it deserves.”" Alfred Levi, Director Marketing and Formats at Albert Heijn
""Klaas has done a brilliant job putting this all together and he deserves the support."" Tim Smith, Principal of Applied Design Group and member of ad:tech Advisory Board
""Earned Attention is more than a stack of paper."" Joe Wikert, O'Reilly Tools of Change
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