Joost van de Loo appointed Strategy Director at Energize
Joost van de Loo joins Energize after five years as an independent strategist
21 NOVEMBER 2016, AMSTERDAM, THE NETHERLANDS
SummaryOur patience has been rewarded: after an extensive search, Energize found a Strategy Director who’s a perfect fit for our dynamic agency. Joost will bring fresh new ideas to the table and add an extra dimension and depth to our branding, content and earned attention.
Never one for a ‘cookie-cutter’ career path, multitalented Joost earned degrees in engineering and journalism before settling on a career in advertising, working at several agencies in the Netherlands and Belgium (mortierbrigade, Lemz and Boondoggle Leuven), along with stints at BBC Four and VPRO radio.
Joost has been working as a strategist specialising in complex business sectors since 2012. He gets to combine his considerable skills as a journalist, designer and advertising professional to get people interested in topics that might appear overly complex or unexciting at first. He has also been involved in documentary filmmaking and various design projects, including Sunshine Steak: a new way of preparing prime steak using solar thermal energy.
In welcoming Joost to our agency shortly after new Creative Director – and fellow earned attention specialist – Robin Pas joined our team, we are showing that we’re serious about our creative and strategic goals.
"I couldn’t be happier that Joost has decided to take this exciting new step in his career. Now the management team is complete, we can continue to build the success of Energize. The combination of his strategic knowledge and journalism background will for sure result in work that earns attention." Klaas Weima
"This is an agency that – quite literally – energises its clients. The team is bouncing off the walls with ideas, and it’s their get-up-and-go attitude that really clinched it for me. I can’t wait to start working with the whole team and create fantastic work together." Joost van de Loo
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