The campaign has been developed in association with Made.For.Digital director Tom Titulaer and photographer Alek Bruessing. Many challenges had to be overcome in order to be able to use the new ‘Tiny Planets’ technology in high resolution. This technology, which is actually reversed VR, is used occasionally, but rarely in this exceptionally high quality. And this top quality is naturally essential for a spectacle lenses manufacturer. A number of different cameras were used especially for the production of the film so it could be montaged image by image to create the full 360˚. The technological challenge consequently lay in the final montage.
About Hoya:
HOYA was founded in Japan in 1941 and originally focused primarily on producing crystal for household use. The company later expanded its portfolio to become a med-tech company with global reach. HOYA is a global med-tech company and leading supplier of innovative optical and medical products. Through its activities in the Life Care and Information Technology divisions, HOYA produces spectacle lenses, medical endoscopes, intraocular lenses, optical lenses and key components for semiconductors, LCD panels and HDDs.
The Life Care division has, in particular, grown considerably in recent years. HOYA Vision Care, a division of the Life Care division, is the world’s second largest manufacturer of spectacle lenses and the company is represented in more than 50 countries worldwide.
Credits
Client: HOYA Vision Care EMEA
Responsible at client: Sevina Stapert, Marijn de Winter
Agency: Energize Amsterdam
Photography: Alek Bruessing
Creative imaging: Rutger Luijs - Luminous
RTV: Erika Vocking- iamerika
Director: Tom Titulaer, Made for Digital
D.O.P.: Thomas Leermakers, Made for Digital
Editor: Cas de Brouwer, Made for Digital
Sound: Mark van der Male, HaaiFaaiDeluxe
Grading: Storm Postproductie