Energize takes you on a bird’s eye view journey through the life of The Goldfinch.

Energize is developing a storytelling website in cooperation with ThisPage Amsterdam for the Mauritshuis. Discover the story behind the world famous painting by Carel Fabritius: The Goldfinch.

14 FEBRUARY 2017, AMSTERDAM
Summary
This is the first part of a series of online stories about masterpieces on display in the Mauritshuis. Stories, worth sharing. This is in line with the strategy Energize developed for the Mauritshuis: to paint a picture of the Golden Age and thus introducing the stories behind known and lesser-known paintings to a large and international audience.

The world behind the painting

‘The Goldfinch’ by Carel Fabritius. The world behind this apparently small painting is much larger than you would suspect. It has inspired people and artists for centuries and still does to this day. The call of the Goldfinch inspired Composer Antonio Vivaldi to write Il Gardellino and the novel: ‘The Goldfinch’ written by Donna Tart is based on the painting. But there is so much more to discover. The many different places it has been. Where it has written history and still does. The website takes you on a bird’s eye view journey through the life of The Goldfinch, which unfolds before your eyes.

Masterpieces in the Mauritshuis.

The Mauritshuis in The Hague has a large number of masterpieces in its collection. The Girl with the Pearl Earring, for example, is part of the collection. We want to encourage people to pay a visit to the museum; therefore we’re showing which masterpieces can be seen in the Mauritshuis. By exposing the works in this manner to a large international audience – young and old – people get to discover the unexpected stories behind the paintings and become acquainted with the museum at the same time.

Credits:
Client: The Mauritshuis - Koen Brakenhoff, Alexander Klapwijk
Agency: Energize
Production: ThisPage Amsterdam
Music: Michiel Borstlap
Sound: Lab3

Quotes
"The story behind The Goldfinch is so extensive. For everyone in the team it proved to be a discovery and a real eye-opener. Such a lovely project and the fact that Michiel Borstlap provided the music for this project is unbelievable. A great start for a number of remarkable and surprising stories from the collection of The Mauritshuis." Robin Pas (Creative Director - Energize)
"Sometimes one does not realise that the story behind this apparently small painting is so immensely large. The bird, with al its wandering around the world inspired so many people throughout history. On our turn, I really hope that we can inspire many more with this website. Naturally to visit the museum, to watch the painting in real life." Koen Brakenhoff (Head of Marketing – Mauritshuis)
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