New Group Accounts & Operations Director for Energize Shanghai
Creative digital agency Energize strengthens activation focus in China
11 JULY 2013, SHANGHAI
SummarySante Schiroli joins Energize Shanghai office starting from July 2013. His track record in activation and marketing agencies both in China and Europe underlines the proposition of Energize as an innovative digital activation agency.
In his new challenge Schiroli is tasked to consolidate existing accounts as well as expand the agency clients’ portfolio. Schiroli believes that Energize’s Earned Attention® and activation philosophy is a breakthrough to effectively support brands without huge media budgets to reach – and activate – large audiences.
“Energize is transforming to an agency that bridges the gap between social media and activation, either online or offline. A unique and truly innovative proposition for a digital agency”, says Schiroli. “Bridging the gap between clicks and check-outs for FMCG brands operating in China”.
German F&B giant Dr. Oetker has embraced Energize’s Earned Attention® and activation philosophy and has recently been added to the agency’s client portfolio for a series of activation campaigns to promote its Pizzabox brand in the Chinese market.
Before joining Energize Schiroli was General Manager for Greater China of Italian-Chinese marketing agency Studio Pleiadi / Yixing, which he left in June 2013.
Note for publication:
For more information please contact our managing director Klaas Weima: email@example.com or +31 (0) 6 26 31 83 70.
"Energize is transforming to an agency that bridges the gap between social media and activation, either online or offline. A unique and truly innovative proposition for a digital agency. " Sante Schiroli
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