Discover new friends through likes

Samsung GALAXY S4 campaign connects people through shared interests

Can likes lead to new friendships? Samsung aims to find out with Like Companions; an activation campaign that connects people through their Facebook likes. The campaign comes from creative agency Energize Amsterdam.

Turning strangers into friends

The campaign allows people to compare their Facebook likes to everyone else’s. It gives users interesting insights into their current friend base and allows them to discover new friends as well. Because there’s nothing like shared interests to spark relationships.

“Connectivity is evolving at the speed of light. New friendships are already being founded based on shared interests through social media. And Facebook remains the medium where everyone shares their interests by liking content.”, says Jesse Ridder, creative at Energize Amsterdam. 

How it works

Users connect their Facebook account to Here, their likes are compared to those of friends and to the likes of everyone else entering the campaign. The people who have the most in common are shown as Like Companions. Current friends are shown instantly, whilst unfamiliar people can be greeted. As soon as someone greets back, they can see each other’s Facebook profile. It’s up to the users if this leads to new (Facebook) friendships.

Samsung Galaxy S4

Like Companions is part of the “Life Companion” introduction campaign for the Samsung GALAXY S4. The device allows people to easily connect with each other through their favorite content. For instance, users can wirelessly connect their screens and speakers to enjoy their favorite content together. Participants of the campaign have a chance to win the GALAXY S4, together with a Like Companion of their choice. 


Agency: Energize Amsterdam
Creatives: Jesse Ridder & Jurriaan van Bokhoven
Design: Paul Duijser
Strategy: Sjoerd Goderie
UX: Chris Pierson
Account: Jack Gnodde
Technical development: MediaMonks
Illustrations: LouLou & Tummie (Shop Around)
Media: Starcom
Client: Samsung Electronics Benelux - Floris Regouin, Geert Mol, Caroline Teengs, Steffany van der Hout

About Energize

Energize, de naam verklapt het al. Een energiek bureau met hands-on professionals dat door slim en creatief werk merken laat groeien. Door onze proactieve en positieve mindset denken wij in mogelijkheden, gaan elke uitdaging aan om daarmee de beste resultaten te behalen. Energize. The Can-Do-Agency.

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