Discover new friends through likes

Samsung GALAXY S4 campaign connects people through shared interests

04 SEPTEMBER 2013, AMSTERDAM
Summary
Can likes lead to new friendships? Samsung aims to find out with Like Companions; an activation campaign that connects people through their Facebook likes. The campaign comes from creative agency Energize Amsterdam.

Turning strangers into friends

The campaign allows people to compare their Facebook likes to everyone else’s. It gives users interesting insights into their current friend base and allows them to discover new friends as well. Because there’s nothing like shared interests to spark relationships.

“Connectivity is evolving at the speed of light. New friendships are already being founded based on shared interests through social media. And Facebook remains the medium where everyone shares their interests by liking content.”, says Jesse Ridder, creative at Energize Amsterdam. 

How it works

Users connect their Facebook account to Likecompanions.com. Here, their likes are compared to those of friends and to the likes of everyone else entering the campaign. The people who have the most in common are shown as Like Companions. Current friends are shown instantly, whilst unfamiliar people can be greeted. As soon as someone greets back, they can see each other’s Facebook profile. It’s up to the users if this leads to new (Facebook) friendships.

Samsung Galaxy S4

Like Companions is part of the “Life Companion” introduction campaign for the Samsung GALAXY S4. The device allows people to easily connect with each other through their favorite content. For instance, users can wirelessly connect their screens and speakers to enjoy their favorite content together. Participants of the campaign have a chance to win the GALAXY S4, together with a Like Companion of their choice. 

Credits

Agency: Energize Amsterdam
Creatives: Jesse Ridder & Jurriaan van Bokhoven
Design: Paul Duijser
Strategy: Sjoerd Goderie
UX: Chris Pierson
Account: Jack Gnodde
Technical development: MediaMonks
Illustrations: LouLou & Tummie (Shop Around)
Media: Starcom
Client: Samsung Electronics Benelux - Floris Regouin, Geert Mol, Caroline Teengs, Steffany van der Hout

Quotes
""Connectivity is evolving at the speed of light. New friendships are already being founded based on shared interests through social media. And Facebook remains the medium where everyone shares their interests by liking content."" Jesse Ridder, creative at Energize Amsterdam
""Look at Harley-riders greeting each other on the road. Or that inclination you have to greet someone who wears a T-shirt of your favorite band. What if we can facilitate this behavior on a massive scale by connecting Facebook likes?"" Jesse Ridder, creative at Energize Amsterdam
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About Energize

Energize is het bureau voor verdiende aandacht. Wij geloven dat aandacht de nieuwe valuta is en helpen merken om waarde te creëren die door mensen wordt gewaardeerd. Dit doen we door aandacht te geven aan je marketingstrategie, je merkcommunicatie én de vaardigheden van je team.

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